Intercultural CompetenciesFor leaders, professionals and expatriates

Cultural Intelligence: Empowering Individual and Team Performance

Develop essential skills to excel in a multicultural environment with our tailored cross-cultural training and support programs.

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Cultural Intelligence: What Is It?

A relatively new concept in France, Intercultural Intelligence (ICQ) refers to our ability to understand, interact effectively with individuals from different cultural backgrounds, and adapt to culturally diverse environments.

Essentially, it’s about how we relate to people from different cultures, whether they come from another country, nationality, generation, city, or work environment.

In today’s increasingly multicultural societies and globalized world, cultural intelligence requires strong relational and social skills as well as self-awareness (understanding one’s behaviors, preferences, and cultural norms).

By recognizing, accepting, and valuing cultural differences, individuals with cultural intelligence are better prepared to cultivate meaningful and sustainable relationships with people from diverse backgrounds.

The results? They can also adapt efficiently and flexibly to new environments, develop open-mindedness and tolerance for diversity, and collaborate successfully with foreign counterparts. These are indispensable skills for thriving in our increasingly interconnected and globalized world.

Culture: A Reality with Many Facets

Culture is the invisible force that shapes our collective identity. It’s a rich and complex fabric woven from values, beliefs, and daily practices that unite members of a community. Whether national, regional, ethnic, religious, or professional, every culture tells its own unique story.


While national culture provides the foundation of our collective identity, it consists of both the visible and invisible parts of the iceberg. The visible part includes easily observable aspects: language, food, clothing, customs, and art.

Beneath the surface, however, lies the most significant and complex part of culture: deep-seated values, implicit beliefs, norms, perceptions of time, attitudes toward hierarchy, concepts of success, and the balance between individualism and collectivism. These elements, often less apparent, have a profound impact on professional environments and teamwork dynamics.

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Other Cultural Dimensions to Consider

The iceberg metaphor becomes even more complex when we layer in additional cultural dimensions: corporate culture (its values, including the unspoken ones), generational culture (beyond stereotypes, considering deep-seated values), and professional culture (the explicit and implicit rules of the profession).

For instance, a French manager might easily spot the visible differences within an international team, language, gestures, or dress codes. However, the real challenges lie beneath the surface: different perceptions of time and urgency, decision-making processes, ways of expressing disagreement, attitudes toward authority, and the contrast between explicit and implicit communication, among others.

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Do These Situations Resonate with You?

💡You might be:


A leader navigating multiple international markets
✦ A salesperson negotiating with foreign clients
✦ A buyer working with international suppliers
✦ A manager leading multicultural teams
✦ A team member in an international environment
✦ A professional in ADV/Export services interacting with foreign contacts


Or in a similar role...


Are you facing daily challenges like negotiating effectively with foreign partners, collaborating and communicating clearly despite cultural differences, building constructive and lasting relationships, or managing successful international projects?

Look no further, our intercultural training and support programs are designed specifically for you! ⬇️

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Cross-Cultural Management vs. Intercultural Communication

What are the differences?

Cross-Cultural Management

↳ Who is it for? Leaders of multicultural and international teams.

↳ Objectives: 

✅Develop awareness of your own cultural framework and its impact on your teams.

✅Gain tools to navigate cultural differences, adapt your communication, and enhance your cultural agility.

✅Build inclusive leadership and effectively manage intercultural misunderstandings and conflicts.

✅Overall, improve team management in multicultural environments.

Intercultural Communication

↳ Who is it for? Anyone involved in professional relationships with international partners, suppliers, or clients.

↳ Objectives: 

✅Develop awareness of your own cultural framework and its influence on your interactions with others.

✅Explore different cultural dimensions beyond stereotypes and adapt your communication to them.

✅Enhance your cultural agility and sensitivity, ensuring smoother interactions.

✅Prepare for a more serene expatriation experience (if applicable).

Our Solution

A tailored training and support program to equip your multicultural teams for success.

Step 1

We work with you to identify your needs and address complex cases to effectively meet your expectations.


You are encouraged to submit cases or written suggestions for improvement.

As part of our services, if desired, we can also identify geographic regions or countries your organization aims to develop professional relationships with.

Step 2

We design an intercultural training and/or support program that is tailored and personalized to your team, focusing on the key challenges identified in Step 1.


The duration of your program is flexible and based on your objectives:

◉ Cross-Cultural Management Training (usually 2-3 days)

◉ Intercultural Communication Training (usually 2-3 days)

Comprehensive support programs combining consulting, training, and long-term follow-up for mergers and acquisitions.

Step 3

We implement the training/support program and evaluate the initial feedback through an immediate on-the-spot assessment.

Additionally, we measure the program's effectiveness in creating tangible changes in the workplace two months post-deployment.

Our Educational Signature

We are committed to providing you with engaging, practical, and high-value training programs!

Dynamic

Practical

Impactful

What our clients said❤️

Take the First Step Toward Lasting Change

With cultural intelligence, you open the door to a world of possibilities and opportunities, ready to tackle the challenges of increasingly globalized markets.

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